Over the last few weeks I’ve highlighted a couple of absolutely amazing listing video’s with the latter generating lots of comments and opinions:
3275 Mandeville Canyon Road, Brentwood, CA
Casa Estrella – Knights Ferry, CA
While both are excellent examples in how to market a home, most commentary focused on the cost and length of the video. Which leads me to a question; when it comes to listing videos just how long is too long? I ask in part because of a third example video, created by Portico West.
At almost nine minutes it started to lose my attention about half way through which made me think; if I was standing in front of the Realtor, I would happily listen for a lot longer so why did I lose focus during the video?
Perhaps it’s because I can’t ask questions, I can’t interact with the presenter. Or perhaps there really is a limit to how long a listing video should be. Should the video serve as an intro, a way to get someone’s interest so they contact the listing agent with questions? Or should it provide a detailed overview of the homes features? Please let me know your thoughts. In the interim, how long can you watch this video before wanting to ‘click off’?
