HouseLogic – NAR’s New Consumer Website

At last November’s National Association of Realtors conference RPR (Realtor’s Property Resource) dominated conversation which unfortunately overshadowed another new NAR product announced at that same event: HouseLogic.com.

HouseLogic is officially launched next week so here is a recap. HouseLogic allows Realtors to:

Keep in touch with your clients and customers: HouseLogic offers a free source of ready-to-use content, through its REALTOR® Content Resource (RCR). The RCR contains top-quality content for your Web sites, blogs, and newsletters. Easily integrate this content with your communications efforts and continue the conversation with your clients long after the sale.

Build your reputation as a housing expert: Use the insights and data on HouseLogic to position yourself with home owners as a go-to resource to help them make smart decisions about what may be their largest investment — their home.

Drive your business forward: Maintain and grow your consumer relationships with information that’s valuable and relevant to current or prospective home owners at all experience levels and stages of life.

NAR created HouseLogic to:

“Help[] consumers become more informed, responsible home owners is important to the stability and value of the housing market.”

Registered Realtors can save articles and to-dos important to their personal binder including:

content relevant to their interests

set project deadlines with email reminders

leave comments

track progress against savings and value goals

You can also earn knowledge points by taking quizzes associated with articles. Even if you don’t register at the site, you can still access all of HouseLogic’s free content and tools.

To learn more go to: http://www.houselogic.com/members/

There’s also a free promotional flyer you can hand out to clients and customers.

The following video provides more information:

Tagged as: Consumer, House Logic, Houselogic.com, marketing, NAR, National Association of Realtors, Real Estate, Realtor