Nowadays there are lots of coaches teaching people how to be successful in real estate, but I haven’t seen anyone instructing people on how not to be successful.
If you simply don’t want a lot of business or can’t handle too much, here is your game plan:
1. Do not use the internet. The majority of buyers start shopping for a home on-line so it’s going to bring you too many contacts. Do not create your own website – instead, stick with the newspaper. You’ll get less prospects for more money here.
2. Do not follow up with any prospects. If they want your help, they will call you. Absolutely do not call them – you may wind up with more business than you can handle.
3. Do not return phone calls promptly. If the people really need you, they’ll call back.
4. Hold lots of open houses. It’s better to have prospects come to you instead of you going after people.
5. Take up-desk time at your office. Again, you can sit back and wait for people to call. You don’t have to make any effort to get business. And an additional benefit, you can eat all of the food in the office fridge and swap war stories with other like-minded sales associates.
6. Do not attend any conventions or trade shows. Too many new fangled, untested ideas there. Stick with the tried and true.
Well, that should get you on your well to a nice, slow start. Don’t want to overwhelm you with too many ideas at once.
Barry Karch is a REALTOR® with Prudential BKB, REALTORS in El Paso, TX: www.HomesForSaleInElPasoTexas.com
