Source: The Business Insider – Silicon Alley Insider
Contributor: Stephen Fells
So banner ads on the Web are the way to go? Apparently not according to a survey from AdWeekMedia and Harris Interactive. When asked for the most ‘helpful’ form of advertising 37% opted for TV ads versus 14% for Internet search engine ads and a paltry 1% for Web banner ad’s.
Affordable TV ads for the corporate masses is something several companies claim to offer, even Google are getting in on the act. What’s missing from this for me is how these numbers have changed relative to last year. The death of the newspaper as we know it seems imminently more likely with circulation down, ad revenue going to Craigslist, and ever more people spending less time on newspaper Websites. So it’s particularly interesting that the survey also details how newspaper ads, relative to Web banner ads and Internet search engine ads combined, are considered more helpful.
